MKM51 – Strategic Marketing Planning in an International Context

In this assignment I completed a case study upon a local store which is part of a franchise in the UK and exploring the possiblity of introducing the retail store to a new location in Europe.

This covered Market Entry & Positioning Strategies, Analysing Customers & Markets and The Profit Equation – Pricing Strategy in a new Market.

I achieved 58% on my re-submitted assignment capped at 50% due to the re-submission.

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